Experience

Freelance Writer & Editor

Build and maintain websites for clients using WordPress, managing multiple projects concurrently, ensuring timely delivery and meeting client specifications.
Provide freelance writing and editorial services, including content creation for various platforms.

Played a crucial role as a brand creative and copywriter at BURST, contributing to new project launches and the brand’s 2021 relaunch.
Created a comprehensive suite of support content for all BURST products and marketing campaigns, including user guides, product booklets, web copy, blog posts, social media copy, email copy, SMS, and digital ad buys.

Created content marketing materials including e-books, email campaigns, white papers, blog posts, and social media content to support brand growth.
Edited and proofread presentation decks for accuracy and clarity of messaging, ensuring consistency in brand voice.

Supported the launch of a new internal communications and training platform, contributing to platform design, editorial calendar development, and establishing best-practices guidelines for content.
Acted as the main writer and messaging liaison for Apple’s large-scale partnerships with companies like GE, IBM, Cisco, Deloitte, and others.

Produced thought-leadership articles for prestigious publications on behalf of the CEO.
Contributed to brand development efforts by refining messaging and establishing the company’s tone of voice, focusing on social media coordination and blog management.

Wrote and edited copy for marketing materials, including landing pages, emails, tweets, blog posts, sales decks, infographics, and white papers.
Transitioned into a similar role within Yahoo’s programmatic advertising group after the acquisition, creating content on Yahoo’s expanded suite of programmatic tools for advertisers and publishers, including producing video scripts and voiceover alongside other content marketing materials.

Developed internal communication content for field associates and retailers, ensuring alignment with T-Mobile’s brand guidelines.
Covered campaigns, device launches, and corporate updates to keep the sales force informed and engaged.

Played a key role in PlayStation’s retail training and advocacy program, focusing on e-learning platform content based on hardware and software for the PlayStation family of products.
Launched a successful social media strategy for the training platform, growing the @OnPlayStation Twitter account to more than 3000 followers in one year.
Planned and hosted live video events, reinforcing training concepts from e-learning modules.
Specialized in technical production of broadcasts, assisting Video Services with broadcasts at PlayStation’s headquarters and industry events.
Wrote and edited articles for On PlayStation Magazine, covering a range of topics from product highlights to editorial features and interviews.