Writer // Editor
YTSR Creative Copywriting
YTSR Creative Copywriting is my personal copywriting business.
BURST Oral Care, Inc.
I was a brand creative and copywriting generalist at BURST. I named and launched products, created a complete suite of support content for all BURST products including user guides, product booklets, and web copy. I also oversaw copy for marketing campaigns, including email, SMS, and digital ad buys. As part of the brand creative team, I worked with BURST’s vendors to complete the brand’s 2021 relaunch.
At Splunk, a data analytics software company, I worked as a content marketing generalist focused on IT markets. I worked on eBooks, blog posts, social copy, landing pages, email campaigns, website copy, and a variety of other writing assignments. I was also regularly tapped for copyediting.
Working within Apple’s Worldwide Enterprise division, I was the first-pass writer and messaging liaison for Apple’s large-scale partnerships with companies like GE, IBM, Cisco, Deloitte, and dozens of smaller companies that provide services and develop apps for Apple’s product ecosystem. I was on a team that launched an entirely new internal communications platform, where I was responsible for editorial calendaring, style guides, and a team of freelance writers. As part of the launch of the platform, I wrote more than 90,000 words (more than 300 pages) over the course of three months.
Learning Design Group, Lawrence Hall of Science, UC Berkeley
I was an associate editor for the Learning Design Group at Cal’s Lawrence Hall of Science. I assisted with the creation of digital and physical educational materials for K-8 students around the nation, from content editing to print layouts and minor web development.
2016 - 2017
Famous Industries, Inc.
I was the copywriter for this San Francisco-based startup creating extraordinary interactive experience on mobile devices. I wrote thought-leadership articles that were published in AdAge and TechCrunch, managed the social media accounts, and was the editor-in-chief of the company blog.
2015 - 2016
BrightRoll | Yahoo!
At BrightRoll (acquired by Yahoo in 2015), I am a content marketing writer and copyeditor. I build content marketing strategy and produce blogs, white papers, infographics, tweets, and everything in between.
2014 - 2015
At T-Mobile, I wrote internal communications covering products, plans, and company changes for an audience of 40,000+ retail stores and many more retail partners.
2010 - 2014
Sony Interactive Entertainment
At PlayStation, I worked on the retail loyalty and advocacy program. The program included a modular e-learning website, editorial magazine, and live streaming events. I wore the hats of writer, editor, designer, host, technician, customer serviceman, and many others in my time at PlayStation.
2011 - 2018
The Warbler Books
What began as a personal blog became a labor of love. On The Warbler, I tried to write one book review every week, typically of science fiction and fantasy novels. Occasionally, I posted works of original fiction, slice-of-life creative non-fiction, and music reviews. I also managed a multi-pronged social media presence for the blog.